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How far would you go to get your 15 minutes of fame? Here we provide frequently updated links to news stories and Web sites which show the lengths to which people and companies will go to get noticed.
Do you think their tactics are good, bad or ugly?
What can you learn from their successes or failures?
In the spotlight: Weighing in with the Biggest Wannabe Losers. See the story below, or click here to read it online.
Worst Weight Loss
Promotions of 2008
Categories: Diet & Weight Loss
Most of us are victims of a silly weight loss promotion at least once in our lives. I once bought a bottle of fat burning pills that didn't burn through anything except my money. As a sleep-deprived, nocturnal new mother a few years back, I fell for a bottle of coral calcium pills, too. I guess I like to ingest gimmicks.
Healthy Weight Network recently released its 20th annual Slim Chance Awards, featuring the Worst Diet Promotions of 2008. Did you buy into any of these?
- Most Outrageous Claim -- Kevin Trudeau infomercials. I'm disgusted whenever I see this King of Deceptive Infomercials on my TV screen. Last August, Trudeau was fined $5 million and banned from infomercials for three years. I think he sold me that coral calcium.
- Worst Gimmick -- Skineez jeans. For just $139, these jeans release a substance into your skin to fight fat and cellulite. Sorry folks, if there was a skinny skin product, people would bathe in it.
- Worst Claim -- AbGONE. Full-page newspaper ads touted the pills would magically take away your potbelly, with a fine print disclaimer at the bottom that "diet and exercise are essential."
- Worst Product -- Kimkins diet. Five percent body weight gone in 10 days if you pay a fee on-line for the Kimkins diet plan. Turns out founder Heidi Diaz admitted using fake pictures and stories to promote this starvation diet, leading some to complain of chest pains, hair loss, heart palpitations, irritability and menstrual irregularities. Yes, there's a lawsuit.
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