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Examples of News Hooks and Story Angles that Generate
Publicity for Individuals and Companies:
Americans Seek Cheaper Travel (Source: Scranton Times, 2009)
Thanksgiving travel plummeted 25 percent between 2007 and 2008, and many of those habits seem to be sticking this year. The number of people traveling is likely to inch up only by about 1.4 percent, according to an AAA prediction based on a survey of 1,300 households.
About 38 million domestic travelers are expected to go somewhere this holiday - a far cry from the roughly 58 million who made journeys in 2005 when the economy was better.
Advice and Insights from Edward Segal:
Although reporters do not issue their own predictions about what may or may not happen, they often quote those who do.
If you trust your own crystal ball, telling the press what you think may happen in the future can help lead to favorable news coverage for you or your copany. .
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