Examples of News Hooks and Story Angles that Generate
Publicity for Individuals and Companies:
(The following is excerpted from The Courier-Herald, Nov. 9, 2009, by Daniel Nash)
Therapists Open New Office for Injury Rehab
Injuries can happen at any time, anywhere: at home, on the job or out and about. Often, a visit to the doctor, and sometimes surgery, is the necessary solution to the problem. But medical help is only the beginning of the journey back to a healthy life.
Bonney Lake Physical Therapy and Hand Rehab exists to close the gap. The private practice opened in March and features a variety of exercise and rehabilitative equipment. Occupational/hand therapist Brandy Campbell and physical therapist Michael Egbert co-own the practice. Campbell has 16 years of experience as an occupational therapist. Egbert has 19 years of experience as a physical therapist.
See entire story at http://www.pnwlocalnews.com/pierce/bch/business/69605962.html

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