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- In Edward Segal's "Getting Your 15 Minutes of Fame—And More!", readers will discover the ease of becoming famous as well as the ways to handle fame. The book demystifies the process of obtaining free publicity and does it in a wonderfully readable and engaging style. The book is so well written that enjoyment and enlightenment go hand in hand. (Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books)
- Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading! (Sergio Zyman, author of The End of Marketing As We Know It and former chief marketing officer of the Coca-Cola Company)
- Edward Segal, a recognized master in the field, has provided us with a powerful volume of ideas and techniques. The book is delightfully easy to read, with 87 short chapters that each focus on a specific methods of spreading your message. I read the book from cover to cover (316 pages), but this work effectively serves as a reference guide. The strong table of contents and index make it easy to find what you're looking for. (Roger E. Herman, certified management consultant)
- Edward Segal does a superior job of helping business people understand the public relations process. Using a very readable and engaging writing style...he quickly and cleary discusses the challenges, opportunities and rewards of getting fame (media coverage). He liberally sprinkles each chapter with two or three easy to understand examples or quotes from people you will respect to emphasize key points. He then gives you an interesting tale from his hall of fame or hall of shame. (Andy Marken, Bityard.com)
- Edward Segal does it again! This comprehensive book, based on his extensive public relations experience, is the one PR guide that should be on the desk of every entrepreneur and business executive. (Arnold Sanow, author of Get Along With Anyone, Anytime, Anwhere)
