About Edward Segal

Edward Segal's background is a unique blend of public relations, journalism, government affairs and association management. Highlights:

• Former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com
• Author of Getting Your 15 Minutes of Fame, and More (John Wiley & Sons, 2000) and the Profit by Publicity series that includes a how-to PR guide (iUniverse, 2007), audio book (Talking Book Productions, 2008), online class (OnlineEd.com, 2008), Webinars (California Association of REALTORS®, 2009) and workshops approved for continuing education credit for more than 500,000 real estate agents by the California Department of Real Estate (2009).
• Trains association executives, business executives and government officials how to conduct effective media interviews, deliver successful speeches and presentations, and prevent or manage crisis situations. The list includes the National Association of REALTORS®, California Association of REALTORS®, Bay Area Council, U.S. Census Bureau, E-Myth Worldwide, local REALTOR® associations, clients of Ogilvy Public Relations Worldwide and San Jose State University’s professional development centre.
• Freelance writer whose articles have been published by The Washington Post, The New York Times, The Wall Street Journal Europe, Los Angeles Times, American Journalism Review, PC World, Home Office Computing, the National Association of REALTORS® and the Greater Washington Society of Association Executives.
• Placed thousands of broadcast, print and radio stories about PR clients with CNN, Fox News, The Washington Post, USA Today, The New York Times, Time magazine, Reuters, The Associated Press and hundreds of other news organizations.
• Created national and trade publicity for clients of advertising and public relations agencies including Ogilvy Public Relations Worldwide, Frost Miller Group, Earle Palmer Brown and Abramson Ehlich Manes.
• Consultant to more than two dozen trade associations, including the Consumer Electronics Association, Air Travellers Association, Group Health Association, Society of the Plastics Industry, the American Council of Life Insurance and the Bay Area Council.
• Currently serves as the chief executive officer, communications director and government affairs director of the Marin County Association of Realtors in San Rafael, California.