From YouTube and Twitter to blogs and Facebook, there are more ways than ever before for individuals and companies to generate free publicity about themselves. But the growing popularity of these and other social networking sites also makes it more important than ever before to know how to use the basic publicity tips, tools and techniques that are explained in Edward Segal's Getting Your 15 Minutes of Fame - and More!

These PR tools of the trade include creating your brand, telling your story effectively to target audiences, attracting and keeping the attention of the media, using visuals and knowing how to get the most from your publicity. The more you master these essential skills, the more likely it is you will generate the publicity you want -- whether you use YouTube, Twitter or any other communication tool.

This Web site updates the first edition of Getting Your 15 Minutes of Fame by providing the latest advice and links to resources you need to create the publicity you want. To buy the book from your favorite online bookstore, click here

Edward Segal's advice is based on his experience as marketing strategies columnist forThe Wall Street Journal's StartUpJournal.com; senior media relations consultant for Ogilvy Public Relations Worldwide; a PR guru who generated thousands of stories for and provided advice to hundreds of clients including the Consumer Electronics Association, E-Myth Worldwide and Marriott Corporation; and press secretary to members of Congress and political candidates.  He's a dynamic and entertaining public speaker and trainer who conducts live and online workshops on a wide range of topics.  For more details, click here.